Martin Lindstorm: your phone is able to “contain” the same brain areas that feeling of love
How to be funny and silly sounds this statement from a scientific point of view, it is true. Martin Lindstorm is recognized expert in the field of branding – tryed to figure out how nerve cells respond to the use of the iPhone, and found that feelings of smartphone users with this gadget is bordered by amorous feelings.
Martin began to study the phenomenon of cross-touch synesthesia to find out why in some situations, phone owners think that their device is ringing or vibrating. He determined that the mobile device acts on the insula region of the brain, which is also activated by romantic feelings and compassion. Generally speaking it means that your phone is able to “contain” the same brain areas that feeling of love.
Jane Vincen from the London School of Economics, also devoted much time to this issue, and in a recent interview mentioned the concept of “e-feeling.” She explained that these sensations are very similar to normal emotions that are used by people in everyday situations, but they occur in relation to the smartphones, tablets and other modern “toys.”