Why people are so attached to their gadgets?

Every day, watching people who cannot break away from their devices, we do not even think over what caused this behavior, but the scientists are interested in this issue for a long time. Recent studies examining this issue have shown that for attachment to mobile devices is more than the banal habit or obsession with modern technology. According to the results, depending on the victim’s mobile guided by the most real emotions, in other words, they are in love of their smartphone!

Scientific point of view

How to be funny and silly sounds this statement from a scientific point of view, it is true. Martin Lindstorm is recognized expert in the field of branding – tryed to figure out how nerve cells respond to the use of the iPhone, and found that feelings of smartphone users with this gadget is bordered by amorous feelings.

Martin began to study the phenomenon of cross-touch synesthesia to find out why in some situations, phone owners think that their device is ringing or vibrating. He determined that the mobile device acts on the insula region of the brain, which is also activated by romantic feelings and compassion. Generally speaking it means that your phone is able to “contain” the same brain areas that feeling of love.

Jane Vincen from the London School of Economics, also devoted much time to this issue, and in a recent interview mentioned the concept of “e-feeling.” She explained that these sensations are very similar to normal emotions that are used by people in everyday situations, but they occur in relation to the smartphones, tablets and other modern “toys.”

Projections for the future

It seems to me that if the trend of love for mobile devices will continue, in the near future, people may be faced with a completely new type of psychological disorders with e-love. Probably, many readers of my words seem an exaggeration, yet it is worth considering. Science has proved that today our brain sees no difference between a man and a link to the attachment to the device, and now we can only guess how this will turn out in the future.