Ukraine became one of the most creative countries all over the world

Competent analytical platform Warc100, which is responsible for researching in the field of advertising and communications for more than 30 years, has published a top of countries in 2016, in which Ukraine took the 20th position, ahead of Brazil, Hong Kong, Singapore, Japan, Russia and other countries.

It is worth noting that in 2015 Ukraine was on the 24th position in the top of the countries. As for the ranking in 2016, the first place was taken by USA, the second – the United Kingdom, and the third – India. Outsiders became Slovenia, Bulgaria and Finland.

Warc Rating is based on the analysis of advertising more than 2,000 winners in 79 different festivals, which evaluated the effectiveness of advertising campaigns. The level of prestige award was determined by results of a survey of more than 100 senior strategists. The method was developed with consultation of the King’s College London.

Warc100 is an analytical platform that is studying advertising activity and creative ideas of the world’s leading brands. Since 1985 service determines the most effective advertising campaigns and represents an annual rating, also ratings agencies and advertisers. Warc has offices in UK, USA and Singapore.